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Tag Archives: cultural differences
Turning Employees into Social Media Advocates
Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Social Media, Strategy
Tagged adrian g stewart, cultural differences, Facebook, Instagram, Twitter, WhatsApp, YouTube
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The Main Reason Uber Needs to Restore Confidence in it’s Brand.
2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading
Posted in Consumer Behaviour, Public Relations, Strategy
Tagged adrian g stewart, cultural differences, Marketing, Uber
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Fake News and its Impact on Public Relations
As the adage goes, a lie races around the world in the time it takes the truth to put its shoes on. Shortly after the 2016 US Presidential election, America’s interest in “fake news” spiked. This was fueled in part … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adrian g stewart, cultural differences, Fake News, Public Relations
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Open All Hours
After graduating I joined IBM as a mainframe salesman – The IBM employee handbook stated that we all had “a job for life”, and we were looking forward to it. The internet and mobile phones were yet to be invented, when … Continue reading
Posted in Cultural Differences, General, Technology
Tagged adrian g stewart, cultural differences
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Ex Machina – the movie.
Battlestar Galactia introduced us to Cylons – artificial beings created by man and determined to destroy man. Ex Machina contemplates advanced machines that speak, move, think and feel. The prototype aptly named Ava has been developed … Continue reading
Posted in Cultural Differences, Technology
Tagged adrian g stewart, cultural differences
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The Big Day
Living as I do here in the USA, it has fascinated me to see the enthusiasm that has developed for the Royal Wedding this Friday. It fascinates me because I am English and surely therefore my enthusiasm should be the … Continue reading
Posted in Cultural Differences
Tagged adrian g stewart, cultural differences
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888 Gigabyte iPad2 !!
Paper replicas of Apple’s iPad 2 have sold out in Malaysia during a ceremony to honour the dead. During the Qing Ming Festival, Chinese communities pay tribute to their ancestors by burning fake money and symbols of luxury items. These normally include … Continue reading
Posted in Cultural Differences, General
Tagged adrian g stewart, Apple, China, cultural differences, iPad2
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