Category Archives: Strategy

VC Investments

Posted on April 23, 2016 by adriangstewart

There is never a shortage of new ideas and the entrepreneurs behind them, but the number who secure investment does vary. In the first quarter of 2016 it was particularly difficult for entrepreneurs. Fewer startups received first-time funding and those … Continue reading →

Posted in General, Strategy, Technology | Comments Off on VC Investments

Twitter the House that Jack Built

Posted on April 9, 2016 by adriangstewart

The last 12 months have been brutal for Twitter. Questions are being asked about the company’s growth and profit potential, Twitter shares have fallen by more than 60 percent in the past 12 months, removing $20 billion from the company’s … Continue reading →

Posted in Strategy | Tagged | Comments Off on Twitter the House that Jack Built

Poor Crisis Management Rapidly Undermines Brand Values

Posted on April 7, 2016 by adriangstewart

As the University of British Columbia stumbles from crisis to crisis, UBC officials have tried in vain to put a brave face on their problems ranging from sexual assaults to faculty mutiny. While it is completely understandable that one of … Continue reading →

Posted in General, Media Relations, Public Relations, Strategy | Tagged , | Comments Off on Poor Crisis Management Rapidly Undermines Brand Values

The Rise Fall and Rise Again of the Sharapova Brand

Posted on March 20, 2016 by adriangstewart

The Rise Maria Yuryevna Sharapova is a Russian professional tennis player, Sharapova’s tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings. In March 2006, Forbes magazine listed her as … Continue reading →

Posted in Public Relations, Strategy | Tagged , , , , , , , , , , , , | Comments Off on The Rise Fall and Rise Again of the Sharapova Brand

What is Digital Marketing and How is this Affecting Our Future?

Posted on November 5, 2015 by adriangstewart

This was the question posed at the recent CIM digital marketing summit. In October 2015 the Chartered Institute of marketing held its third digital summit in London at The British Museum, London. The keynote speakers explored digital transformation, the current … Continue reading →

Posted in Media Relations, Public Relations, Strategy | Tagged | Comments Off on What is Digital Marketing and How is this Affecting Our Future?

It’s an ill wind that blows nobody any good.

Posted on July 16, 2015 by adriangstewart

The Iran nuclear deal framework was a preliminary framework agreement reached between the Islamic Republic of Iran and a group of world powers: the P5+1 (the permanent members of the United Nations Security Council–the United States, the United Kingdom, Russia, … Continue reading →

Posted in General, Strategy | Tagged , | Comments Off on It’s an ill wind that blows nobody any good.

How to Fly a Horse – Kevin Ashton

Posted on February 21, 2015 by adriangstewart

How to Fly a Horse  – a first book from the man who coined the phrase –  The Internet of Things…. In How to Fly a Horse, Kevin Ashton tells stories about great inventors to illustrate that creating is not … Continue reading →

Posted in Strategy | Tagged , | Comments Off on How to Fly a Horse – Kevin Ashton

Lean Marketing

Posted on June 17, 2011 by adriangstewart

One of the many challenges that all startups face is deciding how much to spend on marketing when cash flow is already tight. The good news is that it is possible to conduct an effective marketing campaign on a tight budget as … Continue reading →

Posted in Strategy | Tagged , , , , , | Comments Off on Lean Marketing

Using Facebook to Reach your Audience

Posted on June 15, 2011 by adriangstewart

Here are three simple yet effective ways to reach potential customers using Facebook. Direct Targeting –  Say you are selling, motorcycles, you can simply connect directly to 885,000 people on Facebook who ‘like’ motorcycles. While this is somewhat obvious and simple it is … Continue reading →

Posted in Strategy | Tagged , | Comments Off on Using Facebook to Reach your Audience

Are Groupon and SocialLiving Spending Too Much on Marketing?

Posted on June 6, 2011 by adriangstewart

In the last year Groupon and SocialLiving have made a big splash in the business and social media world with a new type of marketing. Basically they offer a social way to take advantage of group discounts. As with all products there … Continue reading →

Posted in Strategy | Tagged , , | Comments Off on Are Groupon and SocialLiving Spending Too Much on Marketing?