Category Archives: Research

Cannabis – Revenue Growth and Taxation

Posted on November 21, 2018 by adriangstewart

s part of our ongoing involvement in the legal cannabis marketplace this article is designed to help explain market developments to a wider audience. The legal cannabis industry experienced 37% growth in 2017 to reach $9.5 billion in consumer spending … Continue reading →

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What We Need To Understand About Generation Z

Posted on November 16, 2017 by adriangstewart

The difference between Millennials and Generation Z is important to understand in order to prepare your organization, adapt marketing strategy and refocus recruiting efforts to stay relevant for the future. The Generations The underlying belief is that generations share historical … Continue reading →

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Electric Vehicles – has the consumer love affair grown old?

Posted on May 16, 2015 by adriangstewart

In the USA the electric vehicle press is dominated by upbeat stories around EV ownership and the joys of gas (petrol) free driving.  This however is no longer the full story… Recent research shows that of those EV owners who … Continue reading →

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Video Killed the Radio Star (and maybe one day the TV Star).

Posted on April 25, 2015 by adriangstewart

When the  Buggles sang that Video Killed the Radio Star….what better choice could there have been for the first ever music video to appear on MTV. Fast Forward 36 years! According to Neilsen the average American is still watching plenty … Continue reading →

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Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Posted on February 14, 2015 by adriangstewart

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading →

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