Category Archives: Consumer Behaviour

The Main Reason Uber Needs to Restore Confidence in it’s Brand.

Posted on June 3, 2017 by adriangstewart

2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading →

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Crowdfunding – A Brief Look at 6 Platforms

Posted on April 16, 2017 by adriangstewart

Crowdfunding has transformed the process of raising money. 1 Kickstarter Kickstarter is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to “help bring creative projects … Continue reading →

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Fake News and its Impact on Public Relations

Posted on March 5, 2017 by adriangstewart

As the adage goes, a lie races around the world in the time it takes the truth to put its shoes on. Shortly after the 2016 US Presidential election, America’s interest in “fake news” spiked. This was fueled in part … Continue reading →

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Marketing Cannabis

Posted on February 6, 2017 by adriangstewart

The legal cannabis industry is expected to be a $50 billion industry by 2026, according to Bloomberg. That is nearly a 7 fold growth from where it is today. In the United States alone, it is believed that over 100 … Continue reading →

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Donald Trump and Twitter

Posted on January 10, 2017 by adriangstewart

Donald Trump’s Twitter account @realDonaldTrump hasn’t always been the powerful communications channel it has become. In the month since the election, Mr. Trump has taken to Twitter to lambast what he sees as unfavorable media coverage, rail against corporations who … Continue reading →

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Personalisation

Posted on October 16, 2016 by adriangstewart

Events can be recorded as data.  Data when placed in context becomes information. Information improves the UX (user experience). Big data therefore holds the promise of experiences personalized to the customer’s individual preferences; but how many times have you tried … Continue reading →

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Millennials Want an Adventure When They Travel

Posted on August 18, 2016 by adriangstewart

Tourism is worth around $7.2tn a year to the global economy. Adventure Travel is worth around $263bn globally and growing at a rapid pace. Adventure travel is defined by the U.S. based Adventure Travel Trade Association as any tourist activity … Continue reading →

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Don’t Panic – Plan.

Posted on August 14, 2016 by adriangstewart

The recent Emirates Airline accident is both a timely reminder that bad things happen to companies with exemplary records and a prime example of how to handle a crisis. Whether it’s a plane crash or a server crash there are … Continue reading →

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Virtual Reality

Posted on August 7, 2016 by adriangstewart

Why is virtual reality (VR) suddenly becoming a more relevant topic with PR agencies and their clients? Would a journalist prefer to see an image of a new product or virtually walk around it or even through it? It’s just … Continue reading →

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Apple Watch

Posted on July 25, 2016 by adriangstewart

Apple Inc. makes very few mistakes but when it does it’s usually worth digging deeper to discover what you can learn from their wrong steps. Rumors surrounded an Apple-developed wearable back as far as 2011, Eventually it was on September 9, … Continue reading →

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