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Author Archives: adriangstewart
Don’t Panic – Plan.
The recent Emirates Airline accident is both a timely reminder that bad things happen to companies with exemplary records and a prime example of how to handle a crisis. Whether it’s a plane crash or a server crash there are … Continue reading
Posted in Consumer Behaviour, Media Relations, Public Relations
Tagged Emirates Airline
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Virtual Reality
Why is virtual reality (VR) suddenly becoming a more relevant topic with PR agencies and their clients? Would a journalist prefer to see an image of a new product or virtually walk around it or even through it? It’s just … Continue reading
Posted in Consumer Behaviour, Media Relations, Promotion, Public Relations
Tagged Google, HTC, Oculus, Samsung, Sony, Virtual Reality
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Crowdfunding
Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading
Posted in Social Media, Strategy, Technology
Tagged Crowdfunding, Crowdrise, Indiegogo, Kickstarter, PledgeMusic, Razoo, RocketHub
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Yahoo Falls to Verizon
Founded in a trailer by two Stanford grads. in 1994, and originally called “Jerry and David’s guide to the World Wide Web”, Yahoo failed to develop its search technology and failed to capitalize on the social media and mobile revolutions. … Continue reading
Apple Watch
Apple Inc. makes very few mistakes but when it does it’s usually worth digging deeper to discover what you can learn from their wrong steps. Rumors surrounded an Apple-developed wearable back as far as 2011, Eventually it was on September 9, … Continue reading
Top PR Dogs
Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading
Posted in Advertising, Media Relations, Promotion, Public Relations
Tagged Apple, Tesla
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Facebook Rules the Roost
Facebook Inc. is so much more than a social network – Basically Facebook Inc. owns four of the world’s largest social media and messaging services and is known to be developing its own search engine and is getting ready to … Continue reading
Ad Blocking and the NYT
Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading
Posted in Advertising, Consumer Behaviour, General, Social Media, Strategy
Tagged NYT
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Quality is King
Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading
Posted in Advertising, Consumer Behaviour, Social Media, Strategy
Tagged Facebook
Comments Off on Quality is King
Ad Blocking Wars
The recent past has been brutal for traditional publishers. Online publications were faster, cheaper (in many cases free), and they offered superior image quality and ultimately video. Tablets and smartphones have further changed the way we consume content and view … Continue reading