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Monthly Archives: June 2016
Ad Blocking Wars
The recent past has been brutal for traditional publishers. Online publications were faster, cheaper (in many cases free), and they offered superior image quality and ultimately video. Tablets and smartphones have further changed the way we consume content and view … Continue reading
Smartphone All App’d Out?
Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading
LinkedIn – Falls to Microsoft
On Monday June 13th, Microsoft said that it would acquire LinkedIn in a $26.2 billion cash deal. The acquisition, by far the largest in Microsoft’s history, unites two companies in different businesses: one a huge developer of software tools, the other … Continue reading
Ghosts in the Machine
Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading
Posted in Consumer Behaviour, Public Relations, Strategy
Tagged Facebook
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When Worlds Collide!
Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading
Posted in Consumer Behaviour, Cultural Differences, General, Social Media, Strategy
Tagged Millennials, Snapchat
Comments Off on When Worlds Collide!