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Category Archives: Consumer Behaviour
Ad Blocking and the NYT
Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading
Posted in Advertising, Consumer Behaviour, General, Social Media, Strategy
Tagged NYT
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Quality is King
Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading
Posted in Advertising, Consumer Behaviour, Social Media, Strategy
Tagged Facebook
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Ghosts in the Machine
Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading
Posted in Consumer Behaviour, Public Relations, Strategy
Tagged Facebook
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When Worlds Collide!
Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading
Posted in Consumer Behaviour, Cultural Differences, General, Social Media, Strategy
Tagged Millennials, Snapchat
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Millennials Value Reputation
Fast growth companies are always hungry for talent. Millennials are a prime component of the workforce and they will represent fully 40% of the total workforce by 2020, companies need to understand what motivates Millennials if they are to recruit … Continue reading
Posted in Consumer Behaviour
Tagged Amazon, Apple, Forbes, Google, Johnson & Johnson, Microsoft, Millenials, Netflix, Nike, Samsung, Walt Disney, YouTube
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Trends to Tablets
Worldwide PC shipments totaled 64.8 million units in the first quarter of 2016, a 9.6 percent decline from the first quarter of 2015, according to preliminary results by Gartner, Inc. This was the sixth consecutive quarter in which PC shipments … Continue reading
Nudge: Improving Decisions about Health, Wealth, and Happiness
I have just read the Nudge by Richard Thaler and Cass Sunstein. Behavioral economics, is a new area of research combining economics and psychology and has repeatedly documented how our apparently free choices are affected by the way options are … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adrian g stewart
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