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Tag Archives: Nike
What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?
They all have brand names which are occasionally mispronounced and generally they don’t like it when that happens. Let’s see how knowledgeable you are…. NIKE: Should Nike rhyme with “like”? Apparently not! In 20114 Nike chairman Philip Knight confirmed the … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adidas, adrian g stewart, Fjall Raven, Hoegaarden, IKEA, Nike, Porsche
Comments Off on What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?
Nike Founder Tells His Story
With an OOKII Company office in Portland, the home of Nike, it’s impossible not to take a deep interest in this fascinating story. In his memoir, Shoe Dog, which comes out tomorrow April 26th, 2016 Nike founder and CEO Phil Knight … Continue reading
Posted in General, Media Relations, Promotion
Tagged Nike
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Millennials Value Reputation
Fast growth companies are always hungry for talent. Millennials are a prime component of the workforce and they will represent fully 40% of the total workforce by 2020, companies need to understand what motivates Millennials if they are to recruit … Continue reading
Posted in Consumer Behaviour
Tagged Amazon, Apple, Forbes, Google, Johnson & Johnson, Microsoft, Millenials, Netflix, Nike, Samsung, Walt Disney, YouTube
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The Rise Fall and Rise Again of the Sharapova Brand
The Rise Maria Yuryevna Sharapova is a Russian professional tennis player, Sharapova’s tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings. In March 2006, Forbes magazine listed her as … Continue reading
Posted in Public Relations, Strategy
Tagged Canon, Head, Honda, Lacoste, Land Rover, Mayo Clinic, Nike, Pepsi, Porsche, Tag Heuer, Tiffany, United Nations, Wimbledon
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