Category Archives: Uncategorized

What We Need To Understand About Generation Z

Posted on November 16, 2017 by adriangstewart

The difference between Millennials and Generation Z is important to understand in order to prepare your organization, adapt marketing strategy and refocus recruiting efforts to stay relevant for the future. The Generations The underlying belief is that generations share historical … Continue reading →

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Top Ten Tips from OOKII Company for a Successful News Release

Posted on October 12, 2017 by adriangstewart

Start with the End in Mind A news release needs to be newsworthy. Nobody is interested in “Dog bites man!”  but  “Man bites dog!” is a different story. How is your story relevant to the target audience? Relative to all … Continue reading →

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Personalisation

Posted on October 16, 2016 by adriangstewart

Events can be recorded as data.  Data when placed in context becomes information. Information improves the UX (user experience). Big data therefore holds the promise of experiences personalized to the customer’s individual preferences; but how many times have you tried … Continue reading →

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Personal Branding

Posted on September 16, 2016 by adriangstewart

Regardless of age, regardless of position, regardless of the occupation you happen to be in, all of us need to understand the importance of personal branding. A well-curated personal brand is an essential part of any entrepreneur or business leader’s … Continue reading →

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PESO Paid Earned Shared Owned

Posted on August 28, 2016 by adriangstewart

This week we want to focus on how PR and communications can make a real contribution to the bottom line. Perhaps the most useful framework for how we at OOKII Company think about communications is the PESO (paid, earned, shared, … Continue reading →

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Stock Market is Unforgiving

Posted on May 4, 2016 by adriangstewart

This week will be the last busy week of the Q1 earnings season, with results from more than 130 S&P 500 companies set to be filed. By the end of this week, results from 88% of S&P 500 members will … Continue reading →

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Electric Vehicles – has the consumer love affair grown old?

Posted on May 16, 2015 by adriangstewart

In the USA the electric vehicle press is dominated by upbeat stories around EV ownership and the joys of gas (petrol) free driving.  This however is no longer the full story… Recent research shows that of those EV owners who … Continue reading →

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Has Andrew Marr Damaged his Reputation?

Posted on April 26, 2011 by adriangstewart

This morning newspaper and TV revelations feature Andrew Marr, the likeable BBC political presenter and former editor of the Independent newspaper.  Marr has revealed that he has in the past sought and been granted a super injunction (popularly known as … Continue reading →

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Procrastination

Posted on April 22, 2011 by adriangstewart

Believe it or not this is actually one of my weaknesses… my reason for writing about it here is because several people have read this embryonic blog and said to me me; “I would love to do that but….” Here are the … Continue reading →

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