Category Archives: Strategy

The Art of the Start

Posted on April 21, 2011 by adriangstewart

Last weekend I had to take a 12 hour drive and wanted to make the most of the journey so decided the time had come to sign up with Audible.com via Amazon and find a book that would keep my … Continue reading →

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BP – Ad Campaign to Express Remorse

Posted on April 19, 2011 by adriangstewart

According to people that should know BP has commissioned a series of ads as it starts the not insignificant task of reairing its tarnished image. Full page spreads have been booked in the press, as well as in magazines such as The … Continue reading →

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What do Zipcar and Living Social have in common?

Posted on April 14, 2011 by adriangstewart

Zipcar, trading on the Nasdaq under the ticker “ZIP,” gained 67%, opening at $30……….. If you haven’t heard, Zipcar is a car-sharing service that’s popular in cities like San Francisco and Boston for example. Zipcar members rent cars, located in convenient spots, they … Continue reading →

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+1

Posted on March 31, 2011 by adriangstewart

When we are confronted by a large array of alternatives we often rely on friends and family to help us make a choice. Now Google gives you that capability… a bit like Pre-Crime in the movie Minority Report with +1 … Continue reading →

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Tesla – Noooooo

Posted on March 30, 2011 by adriangstewart

Well after my post yesterday on the underwhelming contribution of Tesla cars to the issue of climate change I didn’t imagine that I would be writing about Tesla again today. But I am…. Back in 2008 ‘Top Gear’ broadcast a … Continue reading →

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