The Art of the Start

Last weekend I had to take a 12 hour drive and wanted to make the most of the journey so decided the time had come to sign up with via Amazon and find a book that would keep my interest.

Firstly, the whole sign up process through Amazon was just so easy it was as simple as buying a book from Amazon…. and so it should be…but somehow my expectations were set lower.

After much hemming and hawing I found myself in the management books section and decide to revisit that classic by Guy Kawasaki – The Art of the Start. A quick download onto my iphone and I was ready to hit the road.

If you haven’t read it or listened to it I recommend it to you. The Art of the Start covers the 11 Arts of Entrepreneurship. 

  1. starting
  2. positioning
  3. pitching
  4. writing a business plan
  5. bootstrapping
  6. recruiting
  7. raising capital
  8. partnering
  9. branding
  10. rainmaking
  11. being a mensch

About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.
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