Monthly Archives: August 2016

PESO Paid Earned Shared Owned

This week we want to focus on how PR and communications can make a real contribution to the bottom line. Perhaps the most useful framework for how we at OOKII Company think about communications is the PESO (paid, earned, shared, … Continue reading

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Millennials Want an Adventure When They Travel

Tourism is worth around $7.2tn a year to the global economy. Adventure Travel is worth around $263bn globally and growing at a rapid pace. Adventure travel is defined by the U.S. based Adventure Travel Trade Association as any tourist activity … Continue reading

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Don’t Panic – Plan.

The recent Emirates Airline accident is both a timely reminder that bad things happen to companies with exemplary records and a prime example of how to handle a crisis. Whether it’s a plane crash or a server crash there are … Continue reading

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Virtual Reality

Why is virtual reality (VR) suddenly becoming a more relevant topic with PR agencies and their clients? Would a journalist prefer to see an image of a new product or virtually walk around it or even through it? It’s just … Continue reading

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Crowdfunding

Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading

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