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Tag Archives: Uber
The Main Reason Uber Needs to Restore Confidence in it’s Brand.
2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading
Posted in Consumer Behaviour, Public Relations, Strategy
Tagged adrian g stewart, cultural differences, Marketing, Uber
Comments Off on The Main Reason Uber Needs to Restore Confidence in it’s Brand.
Smartphone All App’d Out?
Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading