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Monthly Archives: January 2020
Formula E = Sustainable Racing?
In its own words, the FIA Formula E championship was created to “demonstrate the potential of sustainable mobility to help create a better, cleaner world.” In practical terms this means 100 percent renewable electricity, and tyres that last an entire … Continue reading
Posted in Advertising, Consumer Behaviour, Marketing, Media Relations, Promotion, Strategy
Tagged FormulaE, Sustainable
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Why We Race……..
Since the late 1800’s the engineers who designed and built self-powered vehicles have always sought to measure themselves against their competitors by racing against each other. Whether it was cars, motorcycles, boats, or planes, they wanted to race. Most of … Continue reading
Posted in Advertising, Consumer Behaviour, Marketing, Promotion, Public Relations
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