Blogroll
- Adrian G Stewart Brand Yourself Profile Adrian G Stewart profile.
- Documentation
- Plugins
- Suggest Ideas
- Support Forum
- Themes
- WordPress Blog
- WordPress Planet
-
Recent Posts
Archives
- January 2020
- March 2019
- January 2019
- December 2018
- November 2018
- September 2018
- July 2018
- June 2018
- April 2018
- March 2018
- February 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- February 2015
- January 2015
- June 2011
- May 2011
- April 2011
- March 2011
Category Archives: Media Relations
Nike Founder Tells His Story
With an OOKII Company office in Portland, the home of Nike, it’s impossible not to take a deep interest in this fascinating story. In his memoir, Shoe Dog, which comes out tomorrow April 26th, 2016 Nike founder and CEO Phil Knight … Continue reading
Posted in General, Media Relations, Promotion
Tagged Nike
Comments Off on Nike Founder Tells His Story
UC Davis Reputation Tarnished
When it comes to reputation there are few things worse than attempting to conceal or manipulate internet coverage of an adverse incident of your own making.- as happened at UC Davis. Students pepper-sprayed by campus police at the University of … Continue reading
Posted in Media Relations, Public Relations
Tagged UC Davis
Comments Off on UC Davis Reputation Tarnished
The Good, The Bad and the Ugly !
In the Harris Poll’s 17th annual brand reputation report Amazon has reclaimed the top spot, which is the eighth consecutive year the on-line retailer has made it into the top ten. Not surprisingly Volkswagen fell to the bottom of the report. … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart, Amazon, Apple, Berkshire Hathaway, Google, Kellogg, Publix Super Markets, Samsung, Walt Disney
Comments Off on The Good, The Bad and the Ugly !
Poor Crisis Management Rapidly Undermines Brand Values
As the University of British Columbia stumbles from crisis to crisis, UBC officials have tried in vain to put a brave face on their problems ranging from sexual assaults to faculty mutiny. While it is completely understandable that one of … Continue reading
Posted in General, Media Relations, Public Relations, Strategy
Tagged UBC, University British Columbia
Comments Off on Poor Crisis Management Rapidly Undermines Brand Values
A Wounded Man Should Look for a Man With Scars
Saturday, May 28, 2016 will be the 70th anniversary of the founding of Volkswagen – but for obvious reasons there will be something of a cloud hanging over that anniversary. Frankly, it’s a tragedy for all concerned, the company has … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart, Volkswagen
Comments Off on A Wounded Man Should Look for a Man With Scars
PR and Recruitment (Part 2)
Following on from my last post about how PR can make a very real contribution to recruitment efforts. OOKII Company thought it would be interesting to tap into the recruitment wisdom of Sir Martin Sorrell of WPP fame. Sir Martin was the … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart
Comments Off on PR and Recruitment (Part 2)
The Powerful Role of PR in Recruitment
Just as consumers value user experience and reviews as part of their shopping process. Prospective employees use reviews and opinions on the web as a primary source of information when forming an opinion about an organization. If you want to … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart
Comments Off on The Powerful Role of PR in Recruitment
What is Digital Marketing and How is this Affecting Our Future?
This was the question posed at the recent CIM digital marketing summit. In October 2015 the Chartered Institute of marketing held its third digital summit in London at The British Museum, London. The keynote speakers explored digital transformation, the current … Continue reading
Posted in Media Relations, Public Relations, Strategy
Tagged adrian g stewart
Comments Off on What is Digital Marketing and How is this Affecting Our Future?
How Marketable is Rory McIlroy?
After Rory McIlroy’s collapse at the Masters 2 months ago some people doubted whether such a young man would be able to rebound….ever! How he proved them wrong, with a record breaking performance in last weekend’s US Open those that … Continue reading
Posted in Media Relations, Promotion
Tagged adrian g stewart, Marketing, Rory McIlroy
Comments Off on How Marketable is Rory McIlroy?
Facebook – Accused of Ill Intentions Towards Google
Facebook is suspected of hiring PR firm Burson-Marsteller to push negative stories about Google in the press, according to reports in the US. In particular questioning Google’s privacy policy. The story came to light when US blogger Christopher Seghoian published emails … Continue reading
Posted in Media Relations
Tagged adrian g stewart, Facebook, Google
Comments Off on Facebook – Accused of Ill Intentions Towards Google