Author Archives: adriangstewart

About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.

UC Davis Reputation Tarnished

Posted on April 18, 2016 by adriangstewart

When it comes to reputation there are few things worse than attempting to conceal or manipulate internet coverage of an adverse incident of your own making.- as happened at UC Davis. Students pepper-sprayed by campus police at the University of … Continue reading →

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Trends to Tablets

Posted on April 16, 2016 by adriangstewart

Worldwide PC shipments totaled 64.8 million units in the first quarter of 2016, a 9.6 percent decline from the first quarter of 2015, according to preliminary results by Gartner, Inc. This was the sixth consecutive quarter in which PC shipments … Continue reading →

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The Good, The Bad and the Ugly !

Posted on April 14, 2016 by adriangstewart

In the Harris Poll’s 17th annual brand reputation report Amazon has reclaimed the top spot, which is the eighth consecutive year the on-line retailer has made it into the top ten. Not surprisingly Volkswagen fell to the bottom of the report. … Continue reading →

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Twitter the House that Jack Built

Posted on April 9, 2016 by adriangstewart

The last 12 months have been brutal for Twitter. Questions are being asked about the company’s growth and profit potential, Twitter shares have fallen by more than 60 percent in the past 12 months, removing $20 billion from the company’s … Continue reading →

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Poor Crisis Management Rapidly Undermines Brand Values

Posted on April 7, 2016 by adriangstewart

As the University of British Columbia stumbles from crisis to crisis, UBC officials have tried in vain to put a brave face on their problems ranging from sexual assaults to faculty mutiny. While it is completely understandable that one of … Continue reading →

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The Rise Fall and Rise Again of the Sharapova Brand

Posted on March 20, 2016 by adriangstewart

The Rise Maria Yuryevna Sharapova is a Russian professional tennis player, Sharapova’s tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings. In March 2006, Forbes magazine listed her as … Continue reading →

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Employees Will Help Build the Brand – If You Support Them.

Posted on March 8, 2016 by adriangstewart

Many employees have contact with customers either through formal customer touch points as part of their roles and responsibilities or via social media or any number of other informal settings. The attitudes and behaviors of employees are at the core … Continue reading →

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A Wounded Man Should Look for a Man With Scars

Posted on February 2, 2016 by adriangstewart

Saturday, May 28, 2016 will be the 70th anniversary of the founding of Volkswagen – but for obvious reasons there will be something of a cloud hanging over that anniversary. Frankly, it’s a tragedy for all concerned, the company has … Continue reading →

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PR and Recruitment (Part 2)

Posted on January 14, 2016 by adriangstewart

Following on from my last post about how PR can make a very real contribution to recruitment efforts. OOKII Company thought it would be interesting to tap into the recruitment wisdom of Sir Martin Sorrell of WPP fame. Sir Martin was the … Continue reading →

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The Powerful Role of PR in Recruitment

Posted on December 15, 2015 by adriangstewart

Just as consumers value user experience and reviews as part of their shopping process. Prospective employees use reviews and opinions on the web as a primary source of information when forming an opinion about an organization. If you want to … Continue reading →

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