Monthly Archives: February 2015

How to Fly a Horse – Kevin Ashton

Posted on February 21, 2015 by adriangstewart

How to Fly a Horse  – a first book from the man who coined the phrase –  The Internet of Things…. In How to Fly a Horse, Kevin Ashton tells stories about great inventors to illustrate that creating is not … Continue reading →

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Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Posted on February 14, 2015 by adriangstewart

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading →

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People Buy from People

Posted on February 10, 2015 by adriangstewart

People buy from people – this advice was given to me a long time ago when I was starting out as an IBM mainframe salesperson.  It has stood the test of time and in today’s digital age it is still … Continue reading →

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