Recently it was claimed by a Dutch woman that she was stopped by a police officer for cycling while wearing a short skirt and was then threatening with a ticket for distracting motorists. After a short social media frenzy it turned out that the lady in question is, in fact, a guerilla marketing specialist for the bicycle company who’s product she was riding that day.
The story generated a great deal of media attention and conveniently provided a huge amount of free advertising for VANMOOF, the bicycle manufacturer.
It looks like “sex is still selling” even in Holland in the 21st century….” Is it a cheap publicity stunt or viral marketing well you can decide for yourselves….
Adrian G Stewart
