Last weekend I had to take a 12 hour drive and wanted to make the most of the journey so decided the time had come to sign up with Audible.com via Amazon and find a book that would keep my interest.
Firstly, the whole sign up process through Amazon was just so easy it was as simple as buying a book from Amazon…. and so it should be…but somehow my expectations were set lower.
After much hemming and hawing I found myself in the management books section and decide to revisit that classic by Guy Kawasaki – The Art of the Start. A quick download onto my iphone and I was ready to hit the road.
If you haven’t read it or listened to it I recommend it to you. The Art of the Start covers the 11 Arts of Entrepreneurship.
- starting
- positioning
- pitching
- writing a business plan
- bootstrapping
- recruiting
- raising capital
- partnering
- branding
- rainmaking
- being a mensch
